Mallen as a speaker

Mallen speaks to corporate audiences, either in-house for your company or for larger corporate events on a range of topics under the broad heading of corporate social responsibility and the role of business in society.

He has spoken at events across the world, particularly in the UK, South East Asia and China, Europe and North America. He also reserves a fixed number of speaking slots for non-profit organisations that aim to promote CSR in different parts of the world.

Topics covered

Emerging issues and future trends for business in a changing world
A jargon-free introduction to CSR for senior managers or marketers
Why the recession and climate change means we need some new basic principles of how we do business
A jargon-free introduction to ethical and sustainable procurement for supply chain managers

To get a sense of Mallen's perspective and style, see recent posts in the blog and his articles.

Approaches

Mallen's speaking style is energetic and interactive, and focuses on general principles and lessons drawing from compelling stories. He focuses on some of the most interesting, and often controversial, issues. In addition, he can do lecture style or structured training, workshops with senior management teams to review specific areas of interest, and so on.

Perspective

Mallen is pro-business, pro-responsibility, and believes that corporate social responsibility is about how the company shows responsibility in how it makes its money - it is not about philanthropy. It should be strategic and clear-sighted, understanding the new expectations on business but not falling for some of the more 'wishful-thinking' style of business case argument often used. The issues covered by CSR often go to the heart of what makes a business successful, and it starts with the assumption that the first - but not only - responsibility of a company is to be profitable.

On the marketing side, CSR jargon is the barrier that prevents marketers seeing the immense value to be gained by seeking to understand customers in a different way, and focusing on the principle precondition of marketing, establishing trust.

"An audience of both UKAPMP members and Carillion personnel took their seats in the impressive Molineux Stadium corporate hospitality suite, anticipating a worthy lecture on Corporate Social Responsibility. Everyone got more than expected, with an energetic, enlightening and above all entertaining talk about how CSR is so much more than companies "doing some nice things in the community".

... this [was a] lively and intelligent look at how corporate values should be linked throughout the business and reach out into the wider community. As Mallen emphasised to us, "It's not the WHAT, it's the HOW."

From UKAPMP event report - here

"Mallen spoke to our assembled marketers about what CSR meant to them. They found the talk inspiring, and were surprised how relevant the issues were to their role in the business." - Iain Groark, [former] Head of CSR for Parcelforce

Enquiries

If you would be interested in an initial discussion of your requirements, to identify costs and to check whether the fit would be right for your event, email Mallen.