Mallen Baker's site on corporate social responsibility

This site is the personal website of Mallen Baker, a writer, speaker and strategic advisor on corporate social responsibility and the managing director of a web design and digital media agency specialising in CSR communications, Daisywheel Interactive. He runs the Business Respect website and email newsletter on CSR.

Feature articles

Ecomagination's 10th birthday marks GE's progress from polluter to pioneer

(12 May 2015) On the 10th anniversary of the launch of GE's Ecomagination initiative, it has been a part of the business landscape for such a long time that it would be easy to forget how big a gamble it represented back in 2005..
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The ethical dilemma of ‘pay to stay’

(2 Mar 2015) In recent days, highly regarded corporate responsibility champion B&Q has been attacked for what is described as a “pay to stay” request of its suppliers. It makes the company the latest that has been exposed indulging in what some describe as bullying - a fact that is all the more remarkable because its parent group Kingfisher had signed up to initiatives focusing on fair play for suppliers..
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Are we too dazzled by the sustainability leaders?

(30 Apr 2014) When people think about business and corporate responsibility, they tend to see it in terms of a one-way progression..
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