arguments against CSR and some answers
Global Reporting Initiative - commentary
This site is the personal website of Mallen Baker, a writer, speaker and strategic advisor on corporate social responsibility and the founding director of Business Respect.
Four common marketing mistakes that destroy trust
(Business Respect - 30 Jun 2009) Marketing is a high stakes game. It is the aspect of running a business that gets the speediest and most honest feedback - in the form of sales, buzz and reputation. But it is also a key factor in whether or not the company gains and keeps the trust of its customers. And there are lots of mistakes that marketers commonly make to lose that trust. Here are just four key ones..
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Can the green consumer single-handedly save the planet?
(Business Respect - 15 Jun 2009) A number of recent surveys have confirmed what others had previously stated - that a significant number of green-minded consumers have said that they are willing to pay more for greener products. It sounds like good news. But it's a red herring..
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How the campaign groups now lag behind business and need to catch up
(Business Respect - 2 Jun 2009) If you consider some of the reports of the recent World Business Summit on Climate Change side by side, you would think they covered two different events..
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What is worse than forcing kids to work in sweatshops?
| Video: What could be worse than kids working in sweatshops? See the video! |
