Mallen Baker's Blog

Patagonia's product footprint

28 Mar 2008

I am a great fan of the feature on Patagonia's website where they map out the headline product journey, and impact, for a number of their key products.

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Dealing in responsibility

19 Mar 2008

I attended the launch of the UK main opposition party's policy proposals on CSR yesterday, a press conference with party leader David Cameron as the star turn. It had at least one interesting idea that bears further consideration (so ahead of most party policy documents), and provided further insight into the wretched state of the political process generally.

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Danone learns how far expectations have moved

12 Mar 2008

The UK's Advertising Standards Agency has just upheld a complaint against an advert for Danone's Actimel pro-biotic drink. Interestingly, the case doesn't hinge on whether the product is proven to have a benefit - that is undisputed. Instead it is ab

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Ladies and gentlemen, when does communication fall short of information?

10 Mar 2008

We are all in favour of communication, aren't we? Communicating often with stakeholders, and particularly with customers, is good practice. But as ever, quality counts. I was reflecting on this again today - as I nearly always do when I travel on Lon

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