Mallen Baker's CSR blog
Marketers who sell more by deliberately offending people
I read an article recently about 'Hyundai's failed ad' - the one that was pulled from YouTube recently when there was a huge controversy because it depicted a suicide attempt. The interesting thing is, it's perfectly likely that isn't a failed ad at all, and that the controversy, the withdrawal and the apology was all part of the plan.
Posted on: 6 May 2013 - Read full post
Don't fall for junk research
I don't know about you, but I think the whole process of corporate responsibility and sustainability is pretty important. It's worth spending most of my waking time promoting in some shape or form, after all. And that's because I believe that there's everything to play for. If we win the arguments, there can be a powerful force for change. If we don't, well things will be notably poorer.
Posted on: 2 Apr 2013 - Read full post
Corporate theft is not the way to go
In the week that the Cyprus government sought to address some of its problems by snatching up to 40% of depositors' bank savings, Laura Ashley performed a similar smash-and-grab on its suppliers, announcing that it is asking its suppliers to give it a 10 per cent discount - including on orders already accepted.
Posted on: 27 Mar 2013 - Read full post
People ignore product recalls - that's a system design issue
In the last couple of days, the Electrical Safety Council (who?) has warned that “the majority of consumers are ignoring product recalls and as a result households are using electrical goods that could cause a fire or electrocution.”
Posted on: 18 Mar 2013 - Read full post
Looking for your next step up in Corporate Responsibility?
There are a lot of people trying currently to get into the world of CSR. You may be one of them. Or maybe you’ve been successful at making that first step and you’re now part of a CSR team, and you’re looking at how you can use this opportunity to develop your role and progress. This post is for you.
Posted on: 6 Feb 2013 - Read full post
The end of the cookie monster
Posted on: 4 Feb 2013 - Read full post
AIG Executives - too stupid to be allowed to breed?
AIG, having just run an ad that thanked the American people for the bailout that saved it, is contemplating suing the US government over the terms of that bailout.
Posted on: 9 Jan 2013 - Read full post
How tax put Starbucks into a no-win position
It’s the easy and fashionable thing to simply bash Starbucks at the moment for being a dreadful tax-avoider. I occasionally reflect on how much easier my life might be if I simply went along with the easy and fashionable thing from time to time, but how boring would that be?
Posted on: 12 Dec 2012 - Read full post
Does your online CR report have the ‘X’ factor?
At the recent Ethical Corporation Reporting Conference I had the fun job again for being on the panel of judges for a 3-way X-factor style contest where the contestants were CR / sustainability reports. The panel was chaired by the excellent Toby Webb, and my other colleague was investment-minded Mike Tyrrell.
Posted on: 30 Nov 2012 - Read full post
The shareholder revolt quietly subsides
According to new research, the so-called ‘shareholder spring’ revolt over executive pay did not quite live up to its billing. Rather than signifying that shareholders en masse were reacting against excessive standards of pay for top bosses, rather it was simply focused on a very limited number of companies where specific issues or personalities were the catalyst.
Posted on: 19 Nov 2012 - Read full post
Could another year of extreme weather kill off the US anti-scientists?
According to a recent survey, 74 percent of Americans now believe that global warming is affecting weather - up five percent in the last six months. It’s a fact worth noting, given the amount of anti-climate change rhetoric the nation has been exposed to, and the apparently unshakeable hold it has on one of the country’s major political parties.
Posted on: 10 Oct 2012 - Read full post
Should ethical investors be shamed for investing in oil?
The recent criticisms of certain ethical funds in the “Winners and Spinners” report has generated a significant amount of news coverage. For instance, the F&C Stewardship Growth Fund is on the ‘name and shame’ list for having investment criteria that allow it to buy stakes in oil companies, along with companies that have a small percentage of sales of fur-based products.
Posted on: 8 Oct 2012 - Read full post
IKEA’s Saudi catalogue apology - right and wrong
The challenge for international businesses is what you do when the customs, legal requirements or cultural values of a country in which you do business lead you to do things seen as unacceptable in your home markets.
Posted on: 4 Oct 2012 - Read full post
Fossil fuel companies today mimic yesterday’s Big Tobacco
The Big Tobacco companies became pariahs because they developed a long history of sowing confusion and denial around the health impacts of tobacco that was entirely cynical and designed to defend the industry from the likely implications of the truth.
Posted on: 24 Sep 2012 - Read full post
Paying the market rate for morality?
As we know, Barclays Bank has been at a bit of a low point in recent years having become a watchword for corporate greed, cheating and market-fixing. The new chief executive of the bank, Antony Jenkins, has underlined his intention to be a new broom. He has announced that the size of staff bonuses will be linked to the values and behaviours with which they do business.
Posted on: 18 Sep 2012 - Read full post
Video: The what and how of immersive reporting
Why should you think about more innovative and immersive approaches to how you report your approach to CSR / sustainability online? This video, the first of a series of three, looks at what you’re trying to achieve. It comes down to taking all that hard work you already do on reporting and getting more value from it.
Posted on: 13 Sep 2012 - Read full post
Three things to learn from the consumers' shift to more sustainable fish
According to UK supermarkets, the sales of alternative and more sustainable species of fish have risen significantly over the last year. This, of course, is very good news. For many years, cod, haddock, tuna and salmon have been about all the British consumer would happy buy - and stocks of these fish have been under serious strain as a result.
Posted on: 6 Aug 2012 - Read full post
CSR reporting - should there be an app for that?
There's a growing trend that the web design community is buzzing about that few of the producers of CSR or sustainability reports seem to have cottoned onto. And that is just how rapidly the mobile phone is growing as the device that people are using to access the internet.
Posted on: 31 Jul 2012 - Read full post
Jack Daniel's shows that trademark disputes can be gentle
Mashable / Jack Daniel's
For a US-based company to have its lawyers writing to someone that has infringed its intellectual property is hardly unusual. It's the kind of letter you wouldn't like to be on the receiving end of. You just know that one way or another it's going to cost you a lot of money.
Posted on: 23 Jul 2012 - Read full post
Nick Buckles savaged on live TV - accountability or entertainment?
If you mess up, you have to deal with the consequences. That is a basic reality that no business can escape, and neither should it. It is questionable whether one of the desirable consequences should be having to grovel before a Parliamentary committee.
Posted on: 18 Jul 2012 - Read full post