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BUSINESS RESPECT
The free email newsletter on Corporate Social Responsibility
The current edition: In this issue, we review a new toolkit for marketers on CSR.
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Arguments against CSR and some answers
Definitions of Corporate Social Responsibility
Discussion
The Global Reporting Initiative - is it fit for purpose?
Translations
Companies in the News
Case studies of managing a crisis
Odwalla
Johnson & Johnson
and Tylenol
Exxon Valdez
Snow Brand Milk
Products
Emerging Issues
Drugs companies and AIDS
When to quit a bad country
Emerging Management Issues in Corporate Social Responsibility
So you think corporate social responsibility is a peripheral issue for your business? Customer satisfaction is where it begins and the bottom line is where it ends?
Well if you imagine that customer satisfaction is now only about price and service, you're missing out on important changes that are taking place worldwide that could blow your business out of the water.
If you think social responsibility is only a cost to the bottom line rather than an opportunity then you don't know your business as well as you think you do.
Use this area to look at the core issues, and make up your own mind.
Marketplace
What are the risk factors connected to the product you make? Which are the stakeholders about to boycott you because of the service you provide? Just what is the impact on society of your business, and how do you future-proof what you do to go with the emerging trends rather than be caught out by them?
Environment
There is no such thing as pollution - there is just valuable resources in the wrong place at the wrong time. Are you paying twice for stuff you never use - things you buy in as raw materials and then pay to have taken away as waste?
Workplace
Your people are your greatest asset - or so you say. Do you really treat them like your greatest asset? Do you erect barriers to their development based on prejudice? Do you nurture their pride in the company - or simply burn their energy in every waking moment as they plan to migrate to your more family-friendly competitor?
Community
If you think you have a divine right to operate as a business, your local community may soon disabuse you of that notion. If you don't invest in the community, it may not provide you with the suppliers, or the educated staff you need to operate. If you don't build a positive relationship with the community, it may not be so supportive when you need to expand.
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This site last updated on 30th June 2008