Corporate Social Responsibility - A growing movement across the world

This site is part of the personal site of Mallen Baker - Development Director for Business in the Community.

It is an expression of my own interest and concern in how companies respond to the agenda for corporate citizenship - the growing need to manage issues that affect their business reputation - and to respond to the growing needs and concerns of a range of different stakeholders.

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Recent Articles

Storming the marketing bastille
Business Respect - 22 Jun 2008

Here's one thing that marketers and investors have in common. I heard tell today of one company whose CEO began to tell a group of mainstream investors, in the middle of their quarterly meeting, "and now I would like to tell you something about what we are doing in terms of our corporate social responsibility." The investors interrupted him with a curt "Not interested thank you". Read full article

How to make friends and influence customers
Business Respect - 10 Jun 2008

We all know that a company is responsible for the safety of its product – and for making sure it sells such products in an honest, non-exploitative way. But five years ago, nobody would have suggested that the company was responsible in any way for influencing consumer behaviour for the better. But that is now beginning to emerge as a theme in what might be described as responsible marketing. Read full article

The marketing that dare not speak its name
Business Respect - 16 May 2008

In 2002 Sony Ericsson paid actors to pose as tourists, who would ask passers-by to take their photograph with the company's new camera phone. Whilst doing so, the actors would rave about how great the phone was, without disclosing their affiliation. It was just one of the more blatant examples of what has come to be called 'stealth marketing'. Read full article

Playing games with the Olympic sponsors
Business Respect - 11 May 2008

Unpopular though it may be, I feel compelled to pitch a defence on behalf of the corporate sponsors of the 2008 Olympics. The battering they have taken has been very little to do with corporate social responsibility, and it's time the debate moved on. Read full article

See all recent articles.

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